Visual Brand Guidelines
A soulful visual identity, crafted to feel like you.
This is for those who crave clarity, beauty, visual assets for their brand, and a solid guidance on how to visually position your brand with intergrity and true inner confidence.
A visual brand guideline crafted to highlight your uniqueness
You might not be ready for a full brand strategy suite, but rather prefer a simple, powerful guide that visually reflects you and your brand, and what you embody. This is your visual anchor: clean, intentional, and built from the inside out.
Brand design • Web design • Live your design • Brand design • Web design • Live your design • Brand design • Web design • Live your design •
The Experience
…this will not be just another brand that blends with the crowd
…this will be completely unique to you and your niche.
I don’t just hand over some matchy & pretty looking fonts and colors. I tune in to your frequency, your story, your direction and your vision. With a mix of intuitive insight, grounded strategy, and a sharp focus into you & your identity through Human Design & astrology, I shape your visuals into something that’s in integrity with your soul and completely unique to you. Something you can use with ease, clarity. Something timeless that grows with you.
Through a streamlined, soulful process rooted in your personal Human Design and Astrology, I help you define a cohesive look & feel that speaks both you and your brand’s language – without needing a full rebrand or a huge budget.
1. Book In
We’ll get you set up within your personal client portal where all communication and everything project-related will be stored, plus your contract and first payment. Then you’ll fill out a questionnaire to share your vision.
2. Strategy call
We meet for a deep-dive session to get clear on your visual direction based on your vision, energy, goals and brand values. I’ll review your Human Design & Astrology chart before we meet to guide the creative flow.
3. Creative phase
Time to distill your essence into visuals. By then end of this you’ll receive a visual brand concept, including a refined colour palette, font system, visual markers, and logo if requested, all crafted to reflect you & your brand’s energy. You have 2 revisions.
4. Delivery
You’ll get your brand guideline + how-to-use document, along with all brand files (including logos if applicable). It’s yours to apply right away, or expand on when you’re ready.
What you’ll walk away with…
A single-page brand guideline you can return to again and again. Simple, practical, and entirely yours.
What’s included?
Color Palette
A custom, emotion-rich palette that speaks your energy and instantly connects to your audience & niche.
Brand fonts
A handpicked mix of heading, body and accent fonts that reflect your natural voice, story and aesthetics.
Brand Assets
Icons, patterns and/or textures that support your vibe, your frequency and your brand rhythm.
*Optional Logo
Add-on available for a custom, adaptable logo that turly takes inn your full brand and expresses it in one cohesive logo package (minimum 3 variations).
One-Page Brand Guide
A cohesive brand guideline impression that gives you all visuals in one document. This document is your go-to when referring to colors, fonts, visuals etc., plus it gves you a vibe benchmark to understand your brand’s aesthetics.
How-to Document
A straightforward guidance document on how to apply your visuals (and what to avoid). You’ll be prepared for anything, and whether it’s you or someone else creating visuals for you, you’ll always have this as a reference to create anything from websites, social media graphics, posters, packaging, etc.
Why this works
This is not just creating a logo for your brand; this is soul clarity in visual form. You won’t have to second-guess your design choices or feel insecure about the lack of professionalism or consistency within your brand ever again. This guideline gives you structure without limitation, and expression without confusion
This (soul)ution is perfect for:
New businesses looking to grow with intention on a lower budget.
Personal brands wanting clarity & cohesiveness.
Creatives, coaches, energy workers and holistic small-businesses wanting to be fully seen through their visuals.
Client experiences
“I reached a point with my business brand where I felt it needed an upgrade. I was creating a lot of intuitive content for various social media channels, and over time, there were many posts, videos, and photos, but there was no consistency. I needed help to visually unify these elements.
Emilie introduced a completely new design perspective to my awareness. She chooses colors and fonts based on your Human Design, which is fantastic. I really appreciated it when she introduced me to her methods. Honestly, I was completely blown away by the first drafts she sent. The colors, style, and fonts were perfectly aligned with my inner being – what I wanted to see but was not able to fully articulate.
If you are like me, don’t worry. Emilie can read your energy and capture the visual design within you – and she did! The result is just perfect. Now, I have fresh, beautifully branded social media templates, PowerPoint templates, video layers, and I couldn’t be happier. Emilie’s level of professionalism, intuitive wisdom, communication, and design skills are very high, and I would absolutely recommend her services to anyone looking for a unique graphic design experience.“
Anja Zibert
CEO, HR Recruiter & Human Empowerment Catalyst at Free Spirit Human Capital
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Ready to truly feel seen within your brand?
The investment
€650
+€300 if you’d like to add a logo package.
Let’s collaborate to create a visual brand identity that speaks to the heart of your business