Visual brand board

human design AI

A visual brand board for a revolutionary AI chat box that answer all your questions based on your Human Design birth chart.

Goal
Create a visual brand board that displays brand colors, fonts, icons and composition (logo not included).

Approach
I based the color identity on their orange (pre-made) logo. I wanted to create something that resonated with the AI tool, while also taking in the mysticism of Human Design. A combination of orange, deep purple and beige in combination with black and white gave it the professional intelligence look while also keeping the mystery of Human Design in the visuals.

The fonts was chosen based on keeping a simple, sophisticated and professional look, while also integrating a friendly and inviting atmosphere.

The icon was based on their logo.