Visual brand guidelines

Lumen & Root is a soulful coaching and business mentorship brand that helps purpose-driven women build businesses rooted in intuition and alignment, in a way that feels natural, sustainable, and true to them. 

Goal

The goal was to visually capture the balance between clarity and grounding – creating a brand that feels both illuminating and earthy, structured yet fluid, refined yet deeply personal.

Approach

To bring this vision to life, I created a brand that blends a refined organic warmth with quiet confidence.

A mix of clean, polished type with a softer, handwritten accent adds both professionalism and personality – polished yet approachable. Earthy browns, muted greens, and soft neutrals create a cozy, welcoming feel – like a space where deep conversations & transformation unfolds. These colors reflects the brand’s connection to intuition, growth, and feminine structure. Hand-drawn leaves and natural elements represent growth, rooting, transformation and alignment with nature, reinforcing the brand’s deeper message. A set of logos ensures consistency across websites, social media, and print. The mix of soft curves and structured lettering mirrors the brand’s approach: a blend of flow and strategy.

The combination of warm tones, gentle textures, and natural imagery creates a brand that feels authentic, empowering, and deeply inviting.

Result

The final brand identity embodies Lumen & Root’s mission; a space where women feel safe, seen, and supported as they grow their businesses. It’s a brand that’s both deeply personal and highly professional, ensuring a consistent, meaningful presence across digital platforms, print, and client experiences.

Rivet & Rebel is for the bold, the disruptors and those who refuse to fit into a mold; independent artisans, underground creatives, and self-made entrepreneurs who reject the polished, corporate aesthetic in favor of something raw and real. Rivet & Rebel is for those who build their own way, whether it’s handmade leather goods, metalwork, brutalist art or rebellious indie businesses.

Goal

The goal was to create a bold, unapologetic visual brand identity that captures that energetic, loud & rebellious spirit – a DIY, raw, underground and unfiltered aesthetic, yet strategic and cohesive.

Approach

To bring Rivet & Rebel to life, I focused on defining a clear Identity through a mood board capturing the brand’s energy and movement, and establishing core values of rebellion, individuality, and fearless self-expression.

A strong identity was built around bold, industrial typography, paired with an edgy handwritten font for a raw, DIY feel and a simple, no-nonsense paragraph font for balance. The blocky, high-impact logo and stencil-inspired ‘R’ mark reinforce the brand’s statement-making presence, while hand-drawn symbols and collage-like visuals enhance the underground aesthetic. A gritty black and deep gray base keeps it grounded, with rust red for vintage rebellion and electric pink for an unexpected, disruptive edge.

Result

The final brand identity strikes a perfect balance between structured defiance and creative chaos. The brand guideline sheet serves as a comprehensive toolkit, ensuring consistency while leaving room for raw expression.

Loom & Light aims to create spaces that feel both intentional and soulful through artisanal home and lifestyle goods. They offer more than just products, they also provides pieces that tell stories, evoke emotions, and bring a sense of calm focus to daily life.

Goal

A visual brand board that establish a clear, intentional and visually cohesive framework that reflects Loom & Light’s soulful identity. The goal was for every element to carry the same warmth, craftsmanship, and intention as the products themselves.

Approach

Through my approach, I focused on simplicity, warmth and intentional storytelling to ensure every detail feels connected to the brand’s purpose.

I used a balance of soft, earthy tones, paired with clean yet warm typography, which creates an inviting and elevated aesthetic. Each design choice have been considered into a larger narrative of warmth, craftsmanship and light, evoking the feeling of being wrapped in intentional care.

A revolutionary AI chat box that answer all your questions based on your Human Design birth chart.

Goal

To create a visual brand board that displays brand colors, fonts, icons and composition (logo not included).

Approach

I based the color identity on their orange (pre-made) logo. I wanted to create something that resonated with the AI tool, while also taking in the mysticism of Human Design. A combination of orange, deep purple and beige in combination with black and white gave it the professional intelligence look while also keeping the mystery of Human Design in the visuals.

The fonts was chosen based on keeping a simple, sophisticated and professional look, while also integrating a friendly and inviting atmosphere.

The icon was based on their already existing logo.

A Project Director & Energetics Consultant focused on merging healing, Human Design, and shamanic wisdom into propelling transformative strategies for individuals and businesses.

Goal

Create a visual brand board that displays brand colors, fonts and composition (logo not included) of a personal holistic brand; Codes of Astara.

Approach

I wanted to create something that resonated with the owner of the brand; Olera. My focus was on her strong aura, her Human Design energy type (Manifesting Generator) and her personality, while also taking in the mysticism and professionalism of her brand. A combination of deep greens and burgundy, complimented with shades of beige truly reflects her deep, multipassionate and knowledgable soul.

The fonts was also based on her aura, while also considering her wish for a more feminine look than her last brand fonts and colors.

The logo is her own creation.