My portofolio
visual brand boards
Loom & Light
Loom & Light aims to create spaces that feel both intentional and soulful through artisanal home and lifestyle goods. They offer more than just products, they also provides pieces that tell stories, evoke emotions, and bring a sense of calm focus to daily life.
Goal
A visual brand board that establish a clear, intentional and visually cohesive framework that reflects Loom & Light’s soulful identity. The goal was for every element to carry the same warmth, craftsmanship, and intention as the products themselves.
Approach
Through my approach, I focused on simplicity, warmth and intentional storytelling to ensure every detail feels connected to the brand’s purpose.
I used a balance of soft, earthy tones, paired with clean yet warm typography, which creates an inviting and elevated aesthetic. Each design choice have been considered into a larger narrative of warmth, craftsmanship and light, evoking the feeling of being wrapped in intentional care.
Human Design AI
A revolutionary AI chat box that answer all your questions based on your Human Design birth chart.
Goal
To create a visual brand board that displays brand colors, fonts, icons and composition (logo not included).
Approach
I based the color identity on their orange (pre-made) logo. I wanted to create something that resonated with the AI tool, while also taking in the mysticism of Human Design. A combination of orange, deep purple and beige in combination with black and white gave it the professional intelligence look while also keeping the mystery of Human Design in the visuals.
The fonts was chosen based on keeping a simple, sophisticated and professional look, while also integrating a friendly and inviting atmosphere.
The icon was based on their already existing logo.
Codes of Astara
A Project Director & Energetics Consultant focused on merging healing, Human Design, and shamanic wisdom into propelling transformative strategies for individuals and businesses.
Goal
Create a visual brand board that displays brand colors, fonts and composition (logo not included) of a personal holistic brand; Codes of Astara.
Approach
I wanted to create something that resonated with the owner of the brand; Olera. My focus was on her strong aura, her Human Design energy type (Manifesting Generator) and her personality, while also taking in the mysticism and professionalism of her brand. A combination of deep greens and burgundy, complimented with shades of beige truly reflects her deep, multipassionate and knowledgable soul.
The fonts was also based on her aura, while also considering her wish for a more feminine look than her last brand fonts and colors.
The logo is her own creation.